Summary of Just Say Yes!
Extreme Customer Service… How to Give It! How to Get It!
No matter how outrageous the request, there’s only one acceptable answer when a customer wants something: “No problem.”
In this day of extreme sports and extreme fashions, Philip R. Nulman introduces you to extreme customer service, and it is every bit as exciting as ski jumping, but without the danger. With many lively and inspiring examples - all of them useful, not just present to take up space - Nulman uses his insight and expertise to show how extreme service and the "no problem" philosophy can win customers and keep them. His entertaining book cites cases from many industries, and offers plenty of practical, usable strategies. getAbstract recommends this book for businesspeople at every level, since customer loyalty in some form or another sits at the heart of all businesses success.
In this summary, you will learn
- How to say “Yes!” to your customers
- Which 12 steps lead to stupendous service
- Why extreme customer service is your key to success
About the Author
Philip R. Nulman is a highly acclaimed advertising and marketing executive and founder of FDN&P, a leading marketing and advertising agency. He was a leader in the launch of Working Mother magazine, and he is the author of Start-Up Marketing
Comment on this summary
Customers who read this summary also read
Shaun Smith and Andy Milligan
Kogan Page, 2015