Summary of Landing Page Optimization

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Landing Page Optimization book summary
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Rating

8 Overall

9 Applicability

7 Innovation

7 Style

Recommendation

Tim Ash provides long-term strategies that solve the guessing game of Web page improvement and give you an effective battle plan – but don’t expect overnight, quick solutions. Landing page optimization – a process of diagnosing, tuning and testing – is detail work. Although Ash refers often to his own Web page “tuning” firm, he also shares ample valuable information your business can use. He wrote this book for the team behind a Web site’s design, including those involved with content, user experience, media, marketing, advertising, product management and affiliate management. getAbstract believes that anyone who wishes to do a thorough job of refining a site’s landing pages can rely on this precise, detailed and knowledgeable manual.

In this summary, you will learn

  • How to improve your Web site’s landing pages;
  • How to identify which elements to adjust to solve Web page problems;
  • How to identify user “personas” and tailor pages to your public; and
  • What user conversion rates tell you.
 

About the Author

Tim Ash, who leads SiteTuners, speaks often at Internet marketing conferences.

 

Summary

The Landing Strip
Your Web site’s landing pages are the ones consumers get to first. Your landing pages can be your home page and a few pages inside your main site, stand-alone pages or pages that combine to form a “microsite” targeting a specific audience. Study what your site’s visitors...

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