Summary of Legendary Brands

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Legendary Brands book summary
Start getting smarter:
or see our plans

Rating

9 Overall

9 Applicability

9 Innovation

8 Style


Recommendation

What makes a brand become the stuff of legend? Author and consultant Laurence Vincent says it's the power of a good story. Vincent, whose specialty is forging alliances between consumer brands and entertainment properties, presents an interesting parallel between marketing and storytelling that makes sense in today's increasingly cluttered media environment. Vincent introduces you to the basics of myth and storytelling. He explains how these concepts apply to marketing strategy and offers plenty of real-world examples and case studies to illustrate his points. Except for predicting the coming integration of advertising and content (it's been around for decades), Vincent's book is full of fresh insight. getAbstract recommends this book to brand managers and marketing executives who want to learn how to turn their brands into powerful icons. Legendary Brands takes the reader step by step through the process - just like any good story.

In this summary, you will learn

  • The characteristics of a legendary brand;
  • How to elevate your brand to legendary status; and
  • How one company restored a tarnished brand's reputation.
 

About the Author

Laurence Vincent is the chief strategic officer of Cabana Group, a marketing agency based in Los Angeles, California, that specializes in marketing alliances between entertainment properties and leading consumer brands. He previously managed global corporate alliances for The Walt Disney Company. He has a BA from the School of Cinema and Television, and an MBA from the Marshall School of Business, both at the University of Southern California.

 

Summary

The Rise of Legend
Consumers can choose among thousands of available products and services. For each category, they can select amid scores of brands. This vast landscape of brands can be divided into two groups. One brand group is enormous; this is where the majority of brands reside - ...

More on this topic

Customers who read this summary also read

What Are Your Signature Stories?
What Are Your Signature Stories?
8
The Physics of Brand
The Physics of Brand
8
Narrative and Numbers
Narrative and Numbers
8
The Activation Imperative
The Activation Imperative
8
Audio Branding
Audio Branding
8
Competing Against Luck
Competing Against Luck
9

Related Channels

Comment on this summary