Direct marketing is one of the oldest, most successful and most straightforward forms of selling. Writing a book about it is challenging, since the authors must address these standard traits without belaboring the obvious and must find something fresh to add. Husband and wife authors, Mary and Wayne Christensen, meet that challenge, at least for readers who are beginners in direct marketing. Their book capably addresses the basics of building a direct marketing organization. However, they delve into excruciatingly basic detail about where to recruit sales associates, how to hold a party, what to wear and whether invited guests should be asked to pay an admission charge. While their new statistics on the popularity of direct marketing are interesting and their chapters on basic sales skills are effective, the book focuses on elementary skills. getAbstract.com recommends it as an effective nuts and bolts reference about network marketing. Going to the next level, where that first million may be waiting, is up to you.
In this summary, you will learn
- Techniques for launching a network marketing business;
- How to select the right corporate partner by evaluating the product, the potential and the compensation; and
- How to recruit downline associates and build a direct marketing team.
About the Authors
Writer and speaker Mary Christensen has more than 25 years experience in network marketing. She has been CEO of a multinational corporation, an independent distributor and past president of the Direct Selling Association of New Zealand and Toastmaster International. She is married to writer Wayne Christensen, who was the founder and creative director of his own advertising agency. They are partners in Christensen & Christensen Limited, a business consultancy.