Summary of Managing Green Issues

Palgrave Macmillan,
First Edition: 2001 more...

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Managing Green Issues book summary
To keep environmental advocates from causing trouble, involve citizens in your planning from the beginning.

Rating

6 Overall

8 Applicability

7 Innovation

5 Style

Recommendation

The new, environmentally conscious marketplace rewards sincerity and ethical behavior, so these days companies must become authentically socially responsible. They must also publicize their positive contributions. Tom Curtin outlines a strategy for communicating to the public about green issues, providing sensible guidelines for analyzing your business and preparing for potential eco-crises. Curtin is an environmental skeptic. He doesn’t believe in global warming and he considers green organizations to be gathering places for hysterics. He doesn’t seem to be aware that preserving the environment is a major concern for people around the world; it’s not just a hobby for tree huggers in the West. Still, you’ll have to agree with him that the best defense is a good offense. His suggestions can help you handle potentially volatile ecological problems with competence. getAbstract recommends this book to corporate communicators who want to be prepared to respond to environmental advocates.

In this summary, you will learn

  • How to identify the environmental stakeholders in your company’s projects
  • How to build community acceptance for controversial projects
  • How to position your company with politicians and the media
 

Summary

Not All Green Is Good
While people in the developing world struggle with basic survival issues, those in economically successful countries are becoming concerned about the needs of the planet and human survival. Unfortunately, in wealthy countries, people often express their concern about...
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About the Author

Tom Curtin is the founder of a consulting company that helps businesses communicate about environmental issues.


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