Summary of Marketing in the Emerging Markets of Islamic Countries
Looking for the book?
We have the summary! Get the key insights in just 10 minutes.
This decidedly academic book covers a specific, important part of the political, economic and marketing world. While its demographic information is readily available elsewhere, it provides more unusual material about Islamic markets’ franchising, distribution channels, retailing practices and pricing issues. Editor Marin Marinov and other contributors discuss Muslim legal and cultural norms, which different nations follow to varying degrees. Marketing in this environment is difficult, and Western companies must contend with unfamiliar customs, cultural differences and legal challenges. getAbstract suggests that marketers who want to reach this emerging consumer base should consult this book for solid, basic information about what to expect and what to avoid.
In this summary, you will learn
- What differences exist in the marketing environments of various Islamic nations,
- How to sell to Islamic nations based on their demographics and
- How Islamic law determines marketing practices in Islamic nations.
About the Author
Marin Marinov is professor of marketing and international business at the Business School of Gloucestershire, Cheltenham, UK. He has taught in many countries and has published several books.
Comment on this summary
Contained in Knowledge Pack:
Knowledge PackIslamHow to do your homework on the ethos of the Muslim world: read up on Islam as a force in politics, culture, economics, religion and even marketing.
Customers who read this summary also read
Oxford UP, 2015
Kogan Page, 2015
Steve A. Yetiv
Oxford UP, 2015
Princeton UP, 2010