Summary of Marketing in the Public Sector

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Marketing in the Public Sector book summary
Start getting smarter:
or see our plans

Rating

7 Overall

8 Applicability

7 Innovation

7 Style


Recommendation

Philip Kotler and Nancy Lee encourage governments to learn from private sector marketing principles and techniques. It's a great idea, and they make a persuasive case that "social marketing" can change society, or at least certain aspects of it. The book is full of practical tips. Using examples from social marketing campaigns around the world, Kotler and Lee demonstrate how to apply basic marketing ideas in the public sector. Creative approaches have injected new life into many social programs, ranging from environmental awareness to customer service. getAbstract recommends this book to public officials and leaders of nonprofit organizations who are looking for new ways to educate their constituents.

In this summary, you will learn

  • How the public sector can benefit from applying basic marketing principles to its operations;
  • How to conduct a "social marketing" campaign; and
  • How public sector organizations have used social marketing successfully.
 

About the Authors

Philip Kotler is a professor of international marketing at Northwestern's Kellogg School of Management and a consultant to major companies. He is the author of Marketing Management and 34 other books. Nancy Lee has more than 25 years of marketing experience in the public and private sectors. She is an adjunct faculty member at the University of Washington. Kotler and Lee also co-wrote Social Marketing and Corporate Social Responsibility.

 

Summary

Maximizing the Public Good
All governments have three basic functions: To implement the culture's underlying principles. To establish health standards and provide for public safety and national defense. To deliver services that...

More on this topic

By the same authors

The Value of Entrepreneurship, with Philip Kotler
The Value of Entrepreneurship, with Philip Kotler
8
Marketing 4.0
Marketing 4.0
8
Confronting Capitalism
Confronting Capitalism
6
Good Works!
Good Works!
8
Chaotics
Chaotics
8
Up and Out of Poverty
Up and Out of Poverty
7
Marketing 3.0
Marketing 3.0
8
B2B Brand Management
B2B Brand Management
7
Corporate Social Responsibility
Corporate Social Responsibility
9
Attracting Investors
Attracting Investors
8
Ten Deadly Marketing Sins
Ten Deadly Marketing Sins
6
Building Global Biobrands
Building Global Biobrands
6
Kotler on Marketing
Kotler on Marketing
8

Customers who read this summary also read

The Upbringing of the Swedish Digital Citizen
The Upbringing of the Swedish Digital Citizen
8
The Vanishing American Corporation
The Vanishing American Corporation
9
How Change Happens
How Change Happens
9
It’s Even Worse Than You Think
It’s Even Worse Than You Think
8
The Antidote to Apathy
The Antidote to Apathy
8
How a Start-Up in the White House Is Changing Business as Usual
How a Start-Up in the White House Is Changing Business as Usual
8

Related Channels

Comment on this summary