Summary of Marketing to the Ageing Consumer
The Secrets to Building an Age Friendly Business
You really do want to accommodate older consumers, though you may not know it yet.
Many companies boast about their devotion to customers and yet fail to address their senior consumers’ special needs. This is an unsound policy because the market is greying quickly. Before long, older consumers will make up the most significant marketing demographic. Dick Stroud and Kim Walker, marketing consultants who specialize in serving older customers, spell out why and how companies and government agencies should orient their programs, promotions and products to accommodate consumers in the 50-plus market. getAbstract recommends this timely, informative manual to marketers selling products and services to older consumers.
In this summary, you will learn
- What demographics teach about aging consumers,
- Why companies should focus on older consumers and
- How you can make your firm “age friendly.”
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By the same authors
Kogan Page, 2006
Contained in Knowledge Pack:
Knowledge PackDirect MarketingThe hotline to your customers.
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