Summary of Mastering Public Relations

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Mastering Public Relations book summary

Rating

6 Overall

7 Applicability

6 Innovation

5 Style

Recommendation

The academic side of public relations is often overlooked, but author Anthony Davis plunges in and takes a formal look at the often misunderstood practice of PR. Davis has given a lot of thought to the theories that drive PR, and the various behavioral and attitudinal models PR professionals should know. Occasionally, this gets densely academic, as he loses sight of the forest to dwell on specific trees. But, Davis is diligent in presenting almost every environmental factor that affects the practice of PR. With regard for the amount of work it would take to put all the ideas he has gathered and generated into practice, getAbstract recommends this book to veteran PR professionals, to the author's fellow academicians and to students, who should use it for background to complement their PR courses.

In this summary, you will learn

  • How public relations works;
  • How experts explain communication's effect on attitudes and behavior; and
  • How to use public relations.
 

About the Author

Anthony Davis, writer and management consultant, specializes in corporate and marketing communications. He has lectured at several universities.

 

Summary

An Intellectual Discipline
Modern society has embraced public relations as a useful communications tool amid growing civic and commercial pluralism. One definition says that public relations is the "management of communication between an organization and its constituents or customers." ...

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