Summary of Motivational Marketing

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Motivational Marketing book summary


7 Overall

8 Applicability

5 Innovation

7 Style


Pick up any marketing book and you will find a variation on this theme: “People buy based on emotion and justify their decisions with logic.” Internet sales guru Robert Imbriale explores this principle further by identifying the five primary “emotional motivators” that inspire people to make purchases: “fear, love, freebies and bargains, effortless moneymaking and making dreams come true.” He then shows you how to use these emotional triggers in your marketing materials. Imbriale admonishes you not to miss the incredible marketing opportunities outlined in his book. He says everyone will love you when you become a success. Use these motivators correctly and you’ll make more money than you ever dreamed possible, he asserts. He’ll even give you a free e-book or a discount on his CDs to help you! So, yes, the author is a bit heavy-handed with his own marketing tactics. Nevertheless, getAbstract suggests that you can boost your sales by trying his simple, affordable, emotional techniques.

In this summary, you will learn

  • What marketing’s primary objective is
  • Why you need to make it easy for customers to buy from you
  • How to use the five “emotional motivators” in your marketing
  • How to craft ads using these motivators in every medium

About the Author

Robert Imbriale is a pioneer in Internet marketing, and president and CEO of a company that teaches people about wealth. He speaks publicly and conducts Internet-marketing seminars.



Marketing 101
What is marketing? “Marketing is doing everything you can to make it easy for people to give you money in exchange for your goods and/or services.” This sounds simple, but many people make it much more complicated than it needs to be. Ironically, many businesses erect barriers...

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