Today’s customers want excellent customer service and great value, and they won’t tolerate an ordinary sales experience. Multimillionaire salesman Dan S. Kennedy shows you how to sell your product or service to difficult customers. He covers effective selling techniques, such as using testimonials and offering free products with a purchase. He emphasizes really listening to your customers because – directly or indirectly – they will tell you what they need. Although this treatise doesn’t break much new ground, Kennedy offers a helpful compendium of solid sales advice. getAbstract recommends it to salespeople hoping to improve their numbers, and to service providers and professionals, from doctors to mechanics, plumbers and dog trainers, especially the ones who don’t know how to sell.
In this summary, you will learn
- How to identify and understand today’s critical customers,
- How to overcome their resistance, and
- How to sell to them.
About the Author
Dan S. Kennedy is a speaker, writer, business consultant and serial entrepreneur.
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Adams Media , 2006
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