Summary of No B.S. Sales Success in the New Economy

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No B.S. Sales Success in the New Economy book summary
Despite the recession, you can make money selling your product or service.

Rating

6 Overall

8 Applicability

4 Innovation

7 Style

Recommendation

Today’s customers want excellent customer service and great value, and they won’t tolerate an ordinary sales experience. Multimillionaire salesman Dan S. Kennedy shows you how to sell your product or service to difficult customers. He covers effective selling techniques, such as using testimonials and offering free products with a purchase. He emphasizes really listening to your customers because – directly or indirectly – they will tell you what they need. Although this treatise doesn’t break much new ground, Kennedy offers a helpful compendium of solid sales advice. getAbstract recommends it to salespeople hoping to improve their numbers, and to service providers and professionals, from doctors to mechanics, plumbers and dog trainers, especially the ones who don’t know how to sell.

In this summary, you will learn

  • How to identify and understand today’s critical customers
  • How to overcome their resistance
  • How to sell to them
 

Summary

The “New Economy” Customer
The New Economy changed the rules of selling: New Economy customers are weary of countless indistinguishable stores, brands, goods and services. Finances are tight, so today’s customers are increasingly discriminating. They won’t tolerate ordinary products, incompetent...
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About the Author

Dan S. Kennedy is a speaker, writer, business consultant and serial entrepreneur.


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