Summary of Open Wide

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Open Wide book summary


7 Overall

5 Applicability

8 Innovation

8 Style


This exciting, well-written and even suspenseful book covers the making of three movies released July 4, 2003. Authors Dade Hayes and Jonathan Bing offer insights, information and great stories as they track Terminator 3, Legally Blonde 2 and the animated Sinbad. The authors make powerful comparisons between the ways the three films were conceived, shot and marketed. Each studio had huge investments at stake as these films wound their way through pre-production and production and into the arcane world of distribution and exhibition. The hardball techniques used to promote multi-million dollar movies hold lessons for anyone in marketing and branding. Therefore, getAbstract recommends this behind-the-scenes account which includes some terrific yarns. It unveils Hollywood’s tangled, convoluted efforts to get fans worldwide to part with a few dollars for a relaxing night at the movies, which, by the way, are not the least bit relaxing for the people who create them.

In this summary, you will learn

  • What’s at stake for studios that put multi-million dollar films into theaters worldwide;
  • How marketing research shapes every aspect of a movie’s creation;
  • The financial adventure behind one case history: the making of Terminator 3; and
  • How marketing and promotion help determine the success of a movie.

About the Authors

Dade Hayes is a managing editor of special reports at Variety. His articles have appeared in the Los Angeles Times, TV Guide and Premier. Jonathan Bing is deputy managing editor at Variety. His articles have been published in The Nation, Entertainment Weekly and The Village Voice.



Lights, Camera, Marketing
The movies Terminator 3, Legally Blonde 2 and Sinbad all opened the weekend of July 4, 2003. The people who made them anxiously waited for that weekend’s box office counts, the numbers that would determine the films’ survival. Even amateur moviegoers know why: ...

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