Consider the iPhone. Did it succeed because it’s a remarkable device, or because legions of Apple evangelists received and carried its message far and wide, making it a must-have? Both, says Michael Hyatt, chairman of Thomas Nelson Publishing. Success requires a great product, and great products demand a great platform. In this manual, consisting of snippets from his blog, Hyatt offers simple, effective ideas for boosting your online presence and developing a tribe of followers who will spread your message. Although some entries are too basic for an experienced business leader, getAbstract recommends this to-do list to any rookie businessperson, service provider, writer or speaker.
In this summary, you will learn
- Why you need more than a great product to get noticed,
- How to construct and manage your online presence, and
- How to use social media effectively.
About the Author
Michael Hyatt spent eight years as CEO of Thomas Nelson Publishers and is now its chairman in addition to being a successful blogger, author and speaker.
Comment on this summary
5 years agoI believe that platform speaking consists of being honest about yourself,openminded about yourself,and willing to share yourself with others.by doing this, It brougHt the best out of others and the worst out of some.want to know why?because it was the God's honest truth,no compromise.
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