Sales folks by nature tend to be uninhibited, and when they become sought-after trainers and speakers, audiences reinforce this tendency by responding warmly to charming, oddball openers and anecdotes. In this case, however, even while providing substantial advice, author George Ludwig demonstrates that personal stories that bring down the house during a speech don’t always translate into print. Moreover, a single anecdote, like a sharpshooter’s bullet, often has more effect than a machine-gun spray of tales. Some of the stories (maybe the one about "Captain Underpants") don’t contribute much. If you put the distracting anecdotes aside, however, what you have left is a very solid book capitalizing on the author’s extensive practical experience. Has Ludwig cracked a genetic "sales code" that will help you earn more? Maybe not. However, his seven secrets are seven staples any salesperson needs. getAbstract.com believes that most sales professionals and sales trainers will benefit from his sound motivational and logistical advice.
In this summary, you will learn
- How to use seven crucial strategies to increase your sales and improve your life;
- Why self-awareness and self-improvement are important; and
- How the author succeeded by using the seven strategies, as explained by his personal stories.
About the Author
George Ludwig is a corporate consultant, sales trainer and popular speaker with more than 25 years of sales experience. He is the founder of George Ludwig Unlimited. He contributes frequently to trade publications and newspapers, including Selling Power, Sales and Marketing Management, Entrepreneur, Investors Business Daily, Time and The New York Times.