Summary of Power Selling

Seven Strategies for Cracking the Sales Code

Kaplan Publishing, more...

Buy the book

Power Selling book summary
Power your sales with credibility, passion, learning, rapport, resources, resiliency and relationship: seven giant steps.


6 Overall

8 Applicability

3 Innovation

7 Style


Sales folks by nature tend to be uninhibited, and when they become sought-after trainers and speakers, audiences reinforce this tendency by responding warmly to charming, oddball openers and anecdotes. In this case, however, even while providing substantial advice, author George Ludwig demonstrates that personal stories that bring down the house during a speech don’t always translate into print. Moreover, a single anecdote, like a sharpshooter’s bullet, often has more effect than a machine-gun spray of tales. Some of the stories (maybe the one about "Captain Underpants") don’t contribute much. If you put the distracting anecdotes aside, however, what you have left is a very solid book capitalizing on the author’s extensive practical experience. Has Ludwig cracked a genetic "sales code" that will help you earn more? Maybe not. However, his seven secrets are seven staples any salesperson needs. believes that most sales professionals and sales trainers will benefit from his sound motivational and logistical advice.

In this summary, you will learn

  • How to use seven crucial strategies to increase your sales and improve your life
  • Why self-awareness and self-improvement are important
  • How the author succeeded by using the seven strategies, as explained by his personal stories


The Code Crackers
In 1953, two young researchers in England labored without recognition. Their tireless days of research eventually led to one of history’s greatest scientific discoveries: the structure of DNA. James Watson and Francis Crick provided the key, a biological Rosetta Stone...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Author

George Ludwig is a corporate consultant, sales trainer and popular speaker with more than 25 years of sales experience. He is the founder of George Ludwig Unlimited. He contributes frequently to trade publications and newspapers, including Selling Power, Sales and Marketing Management, Entrepreneur, Investors Business Daily, Time and The New York Times.

Comment on this summary

More on this topic

Customers who read this summary also read

More by category