Summary of Rainmaking Conversations

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Rainmaking Conversations book summary
Start getting smarter:
or see our plans

Rating

7 Overall

7 Applicability

5 Innovation

7 Style


Recommendation

Sales, particularly in business-to-business (B2B) settings, depend on a sales rep’s ability to generate a compelling conversation. Ace sales trainers Mike Schultz and John E. Doerr clearly and simply explain the methods and practices of sales conversations. getAbstract recommends their knowledgeable guidance to salespeople, sales managers and sales trainers – and to professional buyers who want to understand the sales techniques that others try to use on them.

In this summary, you will learn

  • What constitutes great rainmaking,
  • What the “RAIN” sales program is and
  • How to create effective sales conversations with prospective customers.
 

About the Authors

Sales trainers Mike Schultz and John E. Doerr are co-presidents of RAIN Group, a Boston sales consultancy.

 

Summary

Make It “RAIN”
To be a great salesperson – a rainmaker – you must initiate and engage in compelling conversations with sales prospects. The more positive conversations you have, the more sales you will make. To become a rainmaker, adopt the “RAIN selling method.” Its components are:<...

More on this topic

By the same authors

Insight Selling
Insight Selling
8

Customers who read this summary also read

The Only Sales Guide You’ll Ever Need
The Only Sales Guide You’ll Ever Need
8
Way of the Wolf: Straight Line Selling
Way of the Wolf: Straight Line Selling
8
Sales Growth
Sales Growth
9
High-Profit Prospecting
High-Profit Prospecting
7
The No. 1 Best Seller
The No. 1 Best Seller
8
Dealstorming
Dealstorming
8

Related Channels

Comment on this summary