Summary of Real-Time Marketing & PR

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Real-Time Marketing & PR book summary
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Rating

8 Overall

8 Applicability

7 Innovation

7 Style


Recommendation

“Real-time” marketing calls for promotion and public relations activities that move as fast as contemporary business. Time-consuming planning and procedures must yield to rapid action and reaction. Online news business and marketing expert David Meerman Scott explains how to plan and conduct marketing and public relations activities that move as quickly as the audience they seek and the competition they have to beat. getAbstract recommends Scott as a trusty guide for leading the uninitiated through the online marketing wilderness. His book offers much for businesspeople, especially marketers, who want to develop implementation in real time. Now.

In this summary, you will learn

  • Why immediate “real time” is the new marketing and PR standard,
  • Why companies must react to online conversations that concern them, and
  • How to move your company into the real-time world of right now.
 

About the Author

David Meerman Scott wrote the best-selling The New Rules of Marketing & PR.

 

Summary

“United Breaks Guitars”
In March 2008, singer-songwriter Dave Carroll and members of his band, Sons of Maxwell, were waiting for takeoff aboard a United Airlines connecting flight from Chicago to Omaha. Looking out the window, Carroll saw United’s baggage handlers hurling his band’s fragile...

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