Summary of Sales Growth

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Rating

9 Overall

9 Applicability

8 Innovation

8 Style

Recommendation

Sales leaders are ambitious, aggressive, goal-driven professionals. Their mission in life is to climb to the top of the mountain and to earn respect and a healthy paycheck. For these goals to become reality, meeting monthly quotas won’t suffice. Salespeople must develop dramatic sales growth in new areas. That’s why this terrific manual will come in so handy. In this completely updated second edition of McKinsey & Company’s 2012 book, consultants Thomas Baumgartner, Homayoun Hatami and Maria Valdivieso de Uster offer five proven strategies designed to spark sales growth and inspire sales leaders. getAbstract recommends this energized guidebook to sales executives, sales leaders and those who aspire to achieve dynamic sales.

In this summary, you will learn

  • What five strategies sales managers should follow to turbocharge sales,
  • How technology reshapes sales and
  • Why some firms outsource sales.
 

About the Authors

Thomas Baumgartner is a senior partner in the Vienna office of McKinsey & Company. Homayoun Hatami is a senior partner in McKinsey’s Paris office and Maria Valdivieso de Uster is a director of knowledge in McKinsey’s Miami office.

 

Summary

Turbocharge Sales Growth
Sales executives and other businesspeople understand that sales are the foundation of strong market growth. Sales executives want to know the most effective strategies for turbocharging sales growth. They need assurance that the methods they are implementing today...

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Comment on this summary

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    James Dixon 8 months ago
    Some very interesting concepts raised here, a good insight into the future of sales growth and how to motivate your staff.
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    Bo Yuan 8 months ago
    Great read, the summary presented lots of interesting information.

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