Summary of Sales Presentation Techniques

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Sales Presentation Techniques book summary


7 Overall

9 Applicability

4 Innovation

7 Style


Selling is an essential human activity, as basic as breathing and eating. People start selling (themselves, their ideas, their desires) from infancy onward. Effective sales techniques are universal. They are time-tested. They work. You can learn them and become a better salesperson. During the course of his career, corporate sales trainer Stephan Schiffman has trained more than half a million salespeople. He can teach you, too, how to sell. His book discusses proven presentation techniques that will help you close more business. Schiffman is in strong, constant demand because he has valuable information to offer – or, perhaps, because he is just great at selling. Either way, getAbstract believes you can benefit from learning what such an accomplished salesperson has to teach.

In this summary, you will learn

  • What the most effective sales presentation techniques are; and
  • How to use them to close more business.

About the Author

Stephan Schiffman, an active sales trainer and speaker, is also the author of Cold Calling Techniques and Closing Techniques.



Selling Is a Process You Can Learn
The act of selling is not complex, complicated or idiosyncratic, yet each salesperson has his or her own special sales approach. The way you sell your product or service may differ radically from the way other salespeople sell their wares. But when it...

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