Columnist Arianna Huffington was once just another ink-stained scribe. Then, in 2005, she launched her liberal blog, The Huffington Post – which, by 2008, was valued at $100 million. A miraculous transformation? Not really. On the web, Huffington’s story is not that unusual. Many writers, artists, businesspeople and specialists have used online social networks, blogs and other internet tools to develop profitable personal brands. To learn how, read web-marketing expert Mitch Joel’s eminently savvy book. He discusses the “myriad digital channels and free publishing tools” you can use online to promote yourself, your personal brand and your business. When online publishers act with energy and verve, Joel says, they can quickly build interest and influence. This author stresses that “content is king” and, accordingly, his book has superb content. getAbstract recommends it to CEOs, budding or established entrepreneurs and others who want to leverage the amazing connectivity of the internet.
In this summary, you will learn
- How to nurture your personal brand online
- How to use blogs, podcasts, social networks, and other web tools and applications to connect with people
- How mobile technology is changing the way people are accessing the web
About the Author
Mitch Joel is president of Twist Image, a digital marketing and communications agency. In 2008, he was named Canada’s Most Influential Male in Social Media. His colleagues widely regard his blog and podcast, Six Pixels of Separation, as superior examples of marketing, communication and advertising.