Summary of Sprinkles

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Sprinkles book summary
Start getting smarter:
or see our plans

Rating

7 Overall

7 Applicability

6 Innovation

6 Style


Recommendation

The Internet has commoditized products and made excellent service the norm. Consumers now routinely expect perks such as next-day delivery, around-the-clock access and free returns. Differentiating your company just by offering exceptional service is difficult and slices into already-thin profit margins. Leadership consultant Chip R. Bell says you can differentiate yourself a different way, without a lot of expense, by offering “value-unique” service that surprises and delights your customers. Just as colorful “sprinkles” make ordinary cupcakes special, innovative, heartfelt service tells customers you value them. Bell’s abundant use of nostalgic examples drawn from neighborhood businesses makes the text seem quaint and cozy – or maybe provincial, depending on your perspective. Therefore, getAbstract suggests his warm advice particularly to small business owners and self-employed service providers. Bell’s tenets of special service might be slightly more applicable in a small shop than a large company, though any business could benefit by sprinkling on a little extra sugar for its customers.

In this summary, you will learn

  • What characteristics distinguish expected good service from service with extra “sprinkles,”
  • How to deliver service that surprises and delights, and
  • How various providers give their customers “value-unique” service.
 

About the Author

Chip R. Bell, senior partner at the Chip Bell Group, is a consultant and speaker. He also wrote The 9 ½ Principles of Innovative Service and he is the co-author of Wired and Dangerous.

 

Summary

Quack Like a Duck
A large brokerage company offered an option on its automated phone system to “press eight to hear a duck quack.” Executives were shocked when more than a million people did exactly that. Providing a fun choice amid the boring necessities gave the firm’s image pizzazz.<...

More on this topic

By the same author

Wired and Dangerous
Wired and Dangerous
7
Service Magic
Service Magic
6
Managers as Mentors
Managers as Mentors
5
Dance Lessons
Dance Lessons
5
Customers as Partners
Customers as Partners
8

Customers who read this summary also read

Woo, Wow, and Win
Woo, Wow, and Win
9
Where Joy Hides and How to Find It
Where Joy Hides and How to Find It
8
The Customer Loyalty Loop
The Customer Loyalty Loop
8
Monetizing Innovation
Monetizing Innovation
8
Disruptive Marketing
Disruptive Marketing
9
How Cool Brands Stay Hot
How Cool Brands Stay Hot
8

Related Channels

Comment on this summary