Summary of Strategic Internal Communication
How to Build Employee Engagement and Performance
What the boss says isn’t necessarily what the workforce hears.
David Cowan, a 25-year veteran of the communications profession, describes a new model of communication within organizations based on collaboration, information sharing, values, employee engagement and “emotional management.” He discusses the power of feelings over facts, the myth of “corporate culture,” the damage done by unclear values, the significance of difficult conversations and the need for empathy. He explains the relationships among “intelligence, emotion, interpretation” and “narrative” in internal communications. His ideas are challenging and innovative, though hard-bitten internal marketers who are veterans of the corporate battlefield might question his idealistic goals of achieving a transparent communications environment and a company with no culture except empathy. Nonetheless, getAbstract recommends his fresh thinking to corporate communications professionals and the executives who establish corporate values.
In this summary, you will learn
- What shortcomings plague today’s corporate internal communications,
- Why successful communication requires understanding employees’ emotions and practicing empathy, and
- How to use the “dialogue box” to foster effective communication.
Comment on this summary
3 years agogreat summary and insight
Contained in Knowledge Pack:
Knowledge PackInternal MarketingEffective corporate communication can help build unity and purpose in your workforce.
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