In a single, well-organized book, industry veteran Don Debelak answers all your questions about developing a marketing plan. And if you're a small-business owner, don't dismiss his book out of hand because you assume his ideas will be too expensive – he feels your pain. His advice is sophisticated yet cost-effective, and it does not rely on advertising or other pricey tactics. The book is structured clearly, with chapters on each aspect of the marketing plan. Worksheets, appendices and examples of actual marketing plans from companies that range from a coffee shop to an Internet company make its content hands on. getAbstract recommends this practical guide to new entrepreneurs and others who are looking to gain traction in the marketplace.
In this summary, you will learn
- How to develop a marketing plan;
- What marketers' five goals are; and
- How to spot changes in the marketing environment.
About the Author
Don Debelak is a new-business marketing consultant with more than 30 years of experience. A columnist for Entrepreneur, he is also the author of Total Marketing, How to Bring a Product to Market for Less Than $5,000, Marketing Magic and Bringing Your Product to the Market.
Comment on this summary
4 years agoMuy buen resumen, Don Debelak tiene buenos puntos sobre un plan estratégico con ejemplos concretos