Summary of Streetwise Meeting and Event Planning

From Trade Shows to Conventions, Fundraisers to Galas - Everything You Need for a Successful Business Event

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Streetwise Meeting and Event Planning book summary
Business events, big or small, are a crucial part of your marketing mix. Make your events memorable.

Rating

8 Overall

9 Applicability

6 Innovation

7 Style

Recommendation

Think how indispensable assembly instructions are for, let’s say, putting together a gas grill. You’d never even attempt it without step-by-step directions. This book is just as essential for assembling a business event that runs smoothly, stays within budget and meets your marketing goals. Luckily, Joe LoCicero’s writing is more colorful and engaging than your typical direction pamphlet. This chunky book includes tips, insights and stories from his experiences. Whether you are planning luncheon for eight or a conference for thousands, he guides you through the process, from conception to catering to closing ceremonies. Although all this information is a bit mind-numbing when read cover to cover (and it’s not necessary to tackle it that way), getAbstract thinks every planner should keep this comprehensive resource within arm’s reach.

In this summary, you will learn

  • What kinds of events you can host or participate in to boost your marketing
  • How to plan and execute meetings or business events, large and small
  • How to attract and satisfy participants, present your product and generate sales
 

Summary

Planning Powerful Meetings and Events
Successful business events accomplish an array of goals. They can increase sales, generate brand awareness, create excitement for a product launch, produce community goodwill, curry favor with stakeholders and acknowledge outstanding employees. Whatever...
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About the Author

Joe LoCicero is a marketing consultant and the founder of a marketing firm. His previous books are Streetwise® Business Communication and The Idiot’s Guide to Clear Thinking.


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