Summary of Sympathetic Pricing

Looking for the report?
We have the summary! Get the key insights in just 5 minutes.

Sympathetic Pricing summary
Start getting smarter:
or see our plans

Rating

8 Overall

9 Applicability

9 Innovation

7 Style

Recommendation

Many brands claim that they value their customers, but not all of them show they care in a way that really affects people’s everyday lives. The trend analyst TrendWatching explains the importance of going beyond mere promises toward taking actions where it matters. Learn by example how your brand can become more benevolently “human”: Experiment with pricing in a way that shows your company cares about people’s everyday troubles. For its new, hands-on approach, getAbstract recommends these findings to all business executives who want to show their customers they care.

In this summary, you will learn

  • What “sympathetic pricing” entails,
  • Why brands should adopt this pricing strategy, and
  • How some businesses already use sympathetic pricing.
 

About the Author

The trend analyst TrendWatching scans the globe for consumer trends, insights and related hands-on business ideas.

 

Summary

Consumers today tune out the numerous claims and “vague promises” that brands make to convince customers that they care. Still, consumers want to see “human brands” that accept social responsibility and actually demonstrate care and purpose where it affects individual people’s lives.

...

Get the key points from this report in 10 minutes.

For you

Find the right subscription plan for you.

For your company

We help you build a culture of continuous learning.

 or log in

Comment on this summary

More on this topic

Customers who read this summary also read

More by category