Summary of The 85% Niche

The Power of Women of All Colors – Latina, Black, and Asian

Paramount, more...

Buy the book

The 85% Niche book summary
You should be marketing to and hiring women of color. The numbers tell you why.

Rating

6 Overall

6 Applicability

7 Innovation

6 Style

Recommendation

Companies can’t afford to ignore women because they influence up to 85% of all purchasing decisions. And, they can’t afford to ignore women of color, a rapidly growing segment of the population, expanding “three times faster” than Caucasian women. Although the phrase “women of color” traditionally refers to African-American women, workplace-diversity expert Miriam Muléy uses the term to include black, Hispanic, Native American and Asian-American women. These women make $1 trillion in purchases annually as US consumers and generate $230 billion a year as entrepreneurs. Muléy presents an avalanche of statistics, mostly from 2007 to 2008, to convince companies to employ and market to this underserved American demographic. Her decision to emphasize statistics and downplay interpretive discussion may frustrate some readers, but even so, getAbstract recommends this marketing discussion and its data bank to CEOs, presidents, and other senior leaders, as well as to marketing and advertising managers seeking eye-opening statistical support.

In this summary, you will learn

  • Which socioeconomic groups make up America’s women of color
  • Why these groups are valuable consumers and employees
  • Why you should market to women of color
 

Summary

Women of Color: Rich Diversity
American companies should expand and pinpoint their marketing to include women of color, an underserved population with enormous purchasing power. In the US, the term “women of color” refers to non-Caucasian – that is, Hispanic, African-American, Asian-American...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Author

Workplace-diversity expert Miriam Muléy is CEO of The 85% Niche, a marketing firm.


Comment on this summary

More on this topic

Contained in Knowledge Pack:

Customers who read this summary also read

More by category