Summary of The Automatic Customer
From THE AUTOMATIC CUSTOMER by John Warrillow. Summarized by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC
Looking for the book?
We have the summary! Get the key insights in just 10 minutes.
Marketing expert John Warrillow packs his advice on how to win subscription business with up-to-date examples of high-tech companies and other start-ups that are winning “automatic customers.” You may find yourself going back and forth between his text and the Internet to check out the fascinating new world of subscriptions for groceries, pet tracking and investment management, among others. He also cites performance measures and mathematical formulas that might have you reaching for your smartphone’s calculator. getAbstract recommends Warrillow’s experience-based counsel to entrepreneurs and investors seeking new paths to success.
In this summary, you will learn
- Why you should transform your company to create “automatic customers,”
- How each of nine subscription business models work and
- How to measure the financial performance of your subscription offerings.
About the Author
John Warrillow, author of Built to Sell: Creating a Business That Can Thrive Without You, founded ValueBuilderSystem.com.
Comment on this summary
By the same author
Customers who read this summary also read
Durban Professionals Press, 2016
Brent Adamson et al.
Adam von Gootkin
Career Press, 2015