John Warrillow
The Automatic Customer
Creating a Subscription Business in Any Industry
Portfolio, 2015
What's inside?
If you’re an entrepreneur looking for new ideas, “automatic customers” can provide a reliable income stream.
Recommendation
Marketing expert John Warrillow packs his advice on how to win subscription business with up-to-date examples of high-tech companies and other start-ups that are winning “automatic customers.” You may find yourself going back and forth between his text and the Internet to check out the fascinating new world of subscriptions for groceries, pet tracking and investment management, among others. He also cites performance measures and mathematical formulas that might have you reaching for your smartphone’s calculator. getAbstract recommends Warrillow’s experience-based counsel to entrepreneurs and investors seeking new paths to success.
Summary
About the Author
John Warrillow, author of Built to Sell: Creating a Business That Can Thrive Without You, founded ValueBuilderSystem.com.
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