Warren Greshes is “rock-solid” in covering the basics of selling. Others have explored this territory in greater depth and detail, but Greshes’ rules remind you of all the things you know about selling but have forgotten, or have been too busy to practice. Greshes discusses setting goals, breaking them down into manageable steps, and staying focused and motivated. Greshes also emphasizes selling value rather than product features or price. This book is a good review for experienced salespeople and an informative overview for newcomers. getAbstract believes that anyone who’s selling a product, a service or simply an idea, will enjoy Greshes’ easy-to-read and witty text.
In this summary, you will learn
- What separates the top 10% of salespeople from the rest;
- What the “16 rock-solid rules” for selling are; and
- How to stay motivated, upbeat and focused on your goals.
About the Author
Warren Greshes cut his teeth in sales working in the garment industry for more than a decade. He’s now a consultant, speaker and radio host.