Summary of The Buying Brain
Secrets for Selling to the Subconscious Mind
Recent groundbreaking neuroscience promises advances in product development, marketing and sales.
Neuromarketer A.K. Pradeep explains how recent advances in brain monitoring capabilities, digital technologies and computing power enable scientists to delve deeply into the workings of the human brain. These discoveries pave the way for neuromarketing, which harnesses this new data to develop and market products that resonate with consumers. Pradeep provides an overview of the brain’s workings and of advances in neurotesting and neuromarketing that enable marketers to appeal directly to your thoughts and feelings. Though his promotion of his neuromarketing firm distracts from his insights, getAbstract recommends this comprehensive work to product developers, designers and marketers seeking insights into the emerging field of neuromarketing.
In this summary, you will learn
- What neuroscience reveals about the human brain;
- What neuromarketing entails; and
- How companies use neuroscience to inform their branding, marketing and product development.
Comment on this summary
Contained in Knowledge Pack:
Knowledge PackConsumer BehaviorIf you could see into your customers' thoughts, how much more could you sell? Learn how you can motivate today's shoppers.
Customers who read this summary also read
Durban Professionals Press, 2016