Summary of The Buying Brain

A. K. Pradeep

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Neuromarketer A.K. Pradeep explains how recent advances in brain monitoring capabilities, digital technologies and computing power enable scientists to delve deeply into the workings of the human brain. These discoveries pave the way for neuromarketing, which harnesses this new data to develop and market products that resonate with consumers. Pradeep provides an overview of the brain’s workings and of advances in neurotesting and neuromarketing that enable marketers to appeal directly to your thoughts and feelings. Though his promotion of his neuromarketing firm distracts from his insights, getAbstract recommends this comprehensive work to product developers, designers and marketers seeking insights into the emerging field of neuromarketing.

In this summary, you will learn

What neuroscience reveals about the human brain;
What neuromarketing entails; and
How companies use neuroscience to inform their branding, marketing and product development.

About the Author

Dr. A.K. Pradeep is founder and CEO of NeuroFocus Inc., a neuromarketing consultancy.

Summary

“Neuromarketing”
The conscious brain processes only 40 of the 11 million bits of information your senses provide your brain every second. The subconscious processes the other 99.999%. Traditional market research methods often fall short because people are unaware of the reasons behind ...