Life’s small frustrations are often so commonplace that they barely scratch your awareness. Psychologists call this cognitive tendency “habituation.” Designer Tony Fadell encourages you to fight this inclination because it’s only when you view the world through fresh eyes that you see its flaws and spot opportunities for making it better. getAbstract recommends Fadell’s refreshing, humorous talk to designers, innovators and problem solvers.
In this summary, you will learn
- How “habituation” affects consumers’ experiences,
- How habituation stops you from addressing and solving problems, and
- How to fight habituation.
About the Speaker
Designer Tony Fadell founded Nest, a firm that revamps the design of everyday objects.