Summary of The First Secret of Design Is...Noticing
To design better solutions, take time to spot flaws and notice the irritating little problems that others overlook.
Life’s small frustrations are often so commonplace that they barely scratch your awareness. Psychologists call this cognitive tendency “habituation.” Designer Tony Fadell encourages you to fight this inclination because it’s only when you view the world through fresh eyes that you see its flaws and spot opportunities for making it better. getAbstract recommends Fadell’s refreshing, humorous talk to designers, innovators and problem solvers.
In this summary, you will learn
- How “habituation” affects consumers’ experiences
- How habituation stops you from addressing and solving problems
- How to fight habituation
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