Summary of The Impact Equation

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The Impact Equation book summary


7 Overall

7 Applicability

5 Innovation

6 Style


These days, nearly everyone blogs or tweets. But only few people ever make a genuine impact online. New York Times best-selling authors Chris Brogan and Julien Smith, who co-wrote Trust Agents, are both well-known web personalities. They want to teach you how to foster viable online communities and secure sizable Internet audiences that are willing to act on your ideas. Brogan and Smith understand the web thoroughly, and offer worthwhile tips and tactics to help you get noticed. Though the authors include many compelling, semirelevant, oddball facts, the book is basic, jumps around, suffers from excessive self-promotion and sometimes proves self-contradictory. However, getAbstract believes that, despite those shortcomings, Brogan and Smith’s advice will be useful to beginning bloggers, tweeters, Facebookers and social media impresarios seeking to make a splash online.

In this summary, you will learn

  • How to make an impact on the Internet,
  • What the “Impact Equation” and its components are, and
  • How best to utilize them to get your message to stand out online.

About the Authors

Chris Brogan, CEO of Human Business Works, publishes the digital business magazine Owner. Julien Smith is an author and speaker. They co-wrote the bestseller Trust Agents.



Stand Out Online
How can you make a noticeable impact in the incredible vastness of the Internet? By learning how to apply the “Impact Equation,” which is: “Impact = C x (R + E + A + T + E).” In other words, impact equals “Contrast,” multiplied by the sum of “Reach,” “Exposure,” “Articulation...

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