Summary of The Irresistible Offer

How to Sell Your Product or Service in 3 Seconds or Less

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The Irresistible Offer book summary
How to design an offer so simple yet irresistible that you`ll cut through the clutter and make a sale in three seconds.

Rating

7 Overall

8 Applicability

7 Innovation

6 Style

Recommendation

Marketing and sales professionals are familiar with such concepts as developing a unique selling proposition, applying risk reduction techniques, encouraging word-of-mouth marketing and using advertising to outline "benefits" rather than selling "features." Author and Internet marketing expert Mark Joyner realigns these principles and makes them secondary to constructing "The Irresistible Offer" - defined as a sales offer so concise and powerful it immediately achieves every marketing objective. The irresistible offer is made up of a "high return on investment," a "touchstone" (that is, a great slogan) and "believability." Individually, these concepts are not new, but when they are assembled correctly, they are enticing. Joyner has not discovered fresh ingredients for making a sale, but he has cooked up a tasty recipe. getAbstract recommends this pithy, accessible book to salespeople who want to add creative juice and flavor to the standard pitch.

In this summary, you will learn

  • Why "The Irresistible Offer" gets into a prospect’s mind and closes the deal within three seconds
  • How to construct an irresistible offer in three easy steps
  • How to use the irresistible offer to increase your bottom line
 

Summary

Three, Two, One...Sold
Hundreds of marketing messages assail the average person every day. It would be impossible for anyone to analyze and respond to each message. Most signals get lost in the clutter. You have, at most, three seconds to make an impression. In those three seconds, your...
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About the Author

Mark Joyner, former CEO of a marketing company, is a leading expert on Internet marketing. More than one million people downloaded his e-book and he pioneered many Internet marketing technologies.


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