Marketing and sales professionals are familiar with such concepts as developing a unique selling proposition, applying risk reduction techniques, encouraging word-of-mouth marketing and using advertising to outline "benefits" rather than selling "features." Author and Internet marketing expert Mark Joyner realigns these principles and makes them secondary to constructing "The Irresistible Offer" - defined as a sales offer so concise and powerful it immediately achieves every marketing objective. The irresistible offer is made up of a "high return on investment," a "touchstone" (that is, a great slogan) and "believability." Individually, these concepts are not new, but when they are assembled correctly, they are enticing. Joyner has not discovered fresh ingredients for making a sale, but he has cooked up a tasty recipe. getAbstract recommends this pithy, accessible book to salespeople who want to add creative juice and flavor to the standard pitch.
In this summary, you will learn
- Why "The Irresistible Offer" gets into a prospect’s mind and closes the deal within three seconds;
- How to construct an irresistible offer in three easy steps; and
- How to use the irresistible offer to increase your bottom line.
About the Author
Mark Joyner, former CEO of a marketing company, is a leading expert on Internet marketing. More than one million people downloaded his e-book and he pioneered many Internet marketing technologies.