Summary of The Lean Product Playbook
How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Are you motivated by great ideas but unsure how to translate them into a new product? Go lean.
Dan Olsen, a “lean product process” guru, offers a detailed, workable schematic for innovation success. Start here, now do this, remember that – and voilà: You’ve created the next-generation travel app or transportation technology that satisfies genuine customer needs while providing viable “product-market fit.” While distilling invention, innovation and marketing down to a simple system, the author talks you through each move with patience and clear examples, just as a coach would with novice players. Olsen’s advice applies to creating software, apps and online products, but offers useful guidance for start-ups and innovations in any field. getAbstract recommends his manual to entrepreneurs, product developers and managers who want to see their ideas become powerful products.
In this summary, you will learn
- What the “lean product process” for innovative product development involves
- How to identify customers’ goals for your “Minimum Viable Product,”
- How to achieve “product-market fit,”
- How to apply “agile development” principles
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