Dan Olsen, a “lean product process” guru, offers a detailed, workable schematic for innovation success. Start here, now do this, remember that – and voilà: You’ve created the next-generation travel app or transportation technology that satisfies genuine customer needs while providing viable “product-market fit.” While distilling invention, innovation and marketing down to a simple system, the author talks you through each move with patience and clear examples, just as a coach would with novice players. Olsen’s advice applies to creating software, apps and online products, but offers useful guidance for start-ups and innovations in any field. getAbstract recommends his manual to entrepreneurs, product developers and managers who want to see their ideas become powerful products.
In this summary, you will learn
- What the “lean product process” for innovative product development involves,
- How to identify customers’ goals for your “Minimum Viable Product,”
- How to achieve “product-market fit,” and
- How to apply “agile development” principles.
About the Author
Dan Olsen, a former product-development team leader at Intuit, now consults for Silicon Valley clients on lean product design.
Comment on this summary
2 years agoInteresting principles. Curious to see if they can be applied to areas beyond software development.