Digital connectivity, communication technology and cheap cloud storage pave the way for an evolved business model that Silicon Valley consultant Robbie Kellman Baxter calls the “Membership Economy.” Some businesses, such as SurveyMonkey or Match.com, are entirely subscription-based. Others incorporate membership options and principles into existing structures. Membership organizations, like Netflix and Spotify, build ongoing, mutually beneficial relationships with members. getAbstract – a membership organization itself – recommends this well-researched, organized primer to students and leaders curious about the benefits and drawbacks of this business model.
In this summary, you will learn
- What the “membership economy” entails,
- What characteristics membership organizations share and
- What strategies make them succeed.
About the Author
Robbie Kellman Baxter founded the Silicon Valley consultancy Peninsula Strategies LLC; its clients include Netflix, SurveyMonkey and Yahoo.
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Comment on this summary
2 years agoIt is the direction of very successful companies and this strategy could be applied in a variety of business applications
3 years agoReally enjoyed his great book on the value of membership and how to truly drive value from members, rather than being focused on the process of extracting revenue from customers. The key factor for me was finding your super users and developing your community. Also, the focus on the members you have today and providing them the platform to grow your community.