Summary of The NOW Revolution

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The NOW Revolution book summary


7 Overall

8 Applicability

7 Innovation

6 Style


Incorporating social media into your operations can be scary. To prosper in the “Now Revolution,” your company must understand the new social media playing field. Social media experts Jay Baer and Amber Naslund chose not to write about how to “do” social media. Instead, they offer a smorgasbord of insights, strategies and tools you can adapt to your business “for and in response to what the web has become.” The book includes numerous “QR-style” Microsoft Tags that lead readers with smartphones to valuable supplemental information. getAbstract recommends this book to anyone seeking to move his or her business into the 21st century.

In this summary, you will learn

  • How the dynamics of social media are changing business,
  • Why your company should participate in this new cultural paradigm and
  • How to use seven keys to success in online commerce.

About the Authors

Jay Baer, a digital marketing and social media strategy consultant, blogs at ConvinceAndConvert. Amber Naslund, vice president of the social media platform Radian6, blogs at BrassTackThinking.



“Welcome to the Now Revolution”
The business world continues to morph into an increasingly more “immediate and synchronous” environment. The mechanisms of social media, open discussion forums and 24/7 connectivity have overwhelmed orderly approaches to decision making, customer service...

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