Summary of The Only Sales Guide You’ll Ever Need

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8 Overall

9 Applicability

6 Innovation

8 Style


The popular image of a salesperson as a fast-talking, manipulative hustler with a big, phony smile has become ridiculous. Contemporary super-tough, seen-it-all buyers wouldn’t let such a slickster in the door. Top salespeople today are likable, confident, impressive business professionals of good character. They don’t try to manipulate anyone; instead, the best salespeople influence their prospects as business problem solvers who merit attention and respect. Sales master Anthony Iannarino’s company book details the nine mind-set traits and eight skill sets salespeople need now. And he’s organized his clear lists for easy reference. getAbstract recommends his informative, useful manual to sales professionals and sales managers.   

In this summary, you will learn

  • What keeps sales superstars on top,
  • How to fulfill the requirements of sales success, and
  • What nine mind-set traits and eight skills sets you need to become a master salesperson.   

About the Author

Anthony Iannarino addresses sales organizations nationwide and teaches part-time at Capital University’s Capital School of Management and Leadership. He founded



The Three Requirements of Sales Success

Success in sales doesn’t rely on what you sell or where you sell it; it derives solely from who you are, and how you build and use your capabilities, talents and attitudes. To be the absolute best salesperson you can be, according to Gerhard Gschwandtner, who publishes Selling Power magazine, you need three things: the right “mind-set, a skill set and a toolkit.”  

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    Aaron Snider 6 months ago
    Solidly written for newer salesman
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    Reginaldo Ramirez 7 months ago
    The book is a good reminder of what it takes to be a sales person.
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    Steven Golden 7 months ago
    This summary lists what you need to do to be successful in sales. And just like most sales books, it doesn't tell you how to do what is necessary.

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