Summary of The Selling Fox

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The Selling Fox book summary


6 Overall

7 Applicability

5 Innovation

7 Style


Jim Holden uses the metaphor of the Selling Fox to present ideas that will sharpen the skills of any competitive sales professional. Unlike many sales books, which have a "supervisory" voice, written from the perspective of someone who isn’t actually battling away on the front lines, Holden writes about the reality of winning and keeping business. Foxes survive and thrive in an environment where another player is always scheming to steal their cheese, not move it. In fact, one unique aspect of this helpful guide is its practical advice on how to set traps for your competitors and take their clients away. That may not fit the rest of Holden’s emphasis on integrity - but the law of the jungle is often what makes a sales professional a valued property. Maybe the fox analogy is overdone, but the phrase "super sales person" is even more careworn. strongly recommends this book to those engaged in the noble business of selling, and to those who train them.

In this summary, you will learn

  • the techniques that a Selling Fox uses to succeed as a super sales person.

About the Author

As the founder and CEO of Holden International, Jim Holden has become a leader in sales and marketing. Holden International helped pioneer new concepts in customer value, competition and politics, as reflected in the Power Base Selling program. Holden’s other books include Power Base Selling: Secrets of an Ivy League Street Fighter and World Class Selling: The Crossroads of Customer, Sales, Marketing and Technology.



The World of the Fox
The fox faces adversity and competition every day in the brutal world of sales. The fox’s eyes and instincts must be keen, ready to respond to any opportunity. As a fox, you live in an uncertain world, where esteem and paycheck depend solely on what you have done for...

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