Customer service expert Jeff Toister explains how companies can develop a corporate culture in which employees obsess about providing top-flight customer service. Social media’s ubiquity and awesome reach mean that companies must perform at the pinnacle of service for every customer in every transaction. If even one customer interaction goes awry and the customer posts a single negative story online, it can have ruinous consequences. Toister explains how much detail quality customer service demands, how to deliver service that draws and retains consumers, and how to engage and reward employees who become heroes of customer service. getAbstract recommends his informative guide to senior executives, and HR and customer service professionals.
In this summary, you will learn
- How corporate culture and employee engagement shape customer service;
- Why your organization needs a “customer service vision;” and
- How to develop a “customer-focused culture.”
About the Author
Jeff Toister is a certified learning and performance professional who works with customer service teams. He offers a popular video-based training courses on LinkedIn Learning (Lynda.com). Global Gurus named him one of the world’s top 30 customer service professionals.