Do you tweet or troll? Lurk or plurk? Do you have Facebook friends or a LinkedIn list? Are you a virtual world resident with a beguiling or scary avatar? What is your favorite aggregator or rich site summary (RSS) service? Are you happy with your Yelp rating? Do you have a Meebo login? You know Google, but do you know Redlasso or IceRocket? What is your favorite wiki beyond Wikipedia? Like it or not, it is increasingly difficult to function in today’s technology-obsessed world without becoming an Internet geek. You need to know how to get the most out of the Web. For that, turn to Lon Safko and David K. Brake. Their comprehensive guide to the perplexing online world explains the Internet-based social media, including how to use its networks and tools to build a marketing campaign. getAbstract recommends this smart, thorough, useful book to any businessperson who sees a single unfamiliar word in this paragraph.
In this summary, you will learn
- What online social media is
- What you can do with certain social media sites
- How to start a social media marketing program
About the Authors
Lon Safko is an entrepreneur and the founder of eight companies. David K. Brake is the CEO and founder of a technology-based publishing company that tests and develops online content.
Get the key points from this book in 10 minutes.
For your company
We help you build a culture of continuous learning.
Comment on this summary
6 years agoInsightful. Helpful reminders.
Customers who read this summary also read
MIT Press, 2015
Yalda T. Uhls