Summary of These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)

Looking for the article?
We have the summary! Get the key insights in just 5 minutes.

These 5 Startups Used Snapchat To Boost Their Brand (And So Can You) summary
Start getting smarter:
or see our plans

Rating

9 Overall

8 Applicability

9 Innovation

9 Style


Recommendation

On Snapchat, a messaging app that is particularly popular among younger users, images and videos you share disappear within 24 hours. Because the consumer’s exposure to the marketing message is short-lived, most marketers don’t even consider the app for advertising. As Fast Company’s Elizabeth Sevran explains, others argue that, when Snapchat users know a message will disappear, your customer is more likely to take notice. getAbstract recommends this article to social media marketers who need some ideas for how to exploit Snapchat’s advertising potential.

In this summary, you will learn

  • Which companies are promoting their brands on Snapchat and
  • What strategies those companies are using to woo their Snapchat audiences.
 

About the Author

Elizabeth Segran has written for The Atlantic, Foreign Policy, Foreign Affairs, The Nation, The New Republic, and other publications. She is currently a staff writer at Fast Company.

 

Summary

Bob Wolfley from the underwear company MeUndies has some advice for companies that are looking to market on Snapchat: Drop the sales pitch and focus on a narrative. That’s the tactic that his social media team has taken. Snapchat has become MeUndies’s most effective social media platform in terms of...

More on this topic

Customers who read this summary also read

6 Social Commerce Trends You Absolutely Must Know
6 Social Commerce Trends You Absolutely Must Know
8
How to Use Social Media in Your Career
How to Use Social Media in Your Career
8
How Technology Hijacks People’s Minds – from a Magician and Google’s Design Ethicist
How Technology Hijacks People’s Minds – from a Magician and Google’s Design Ethicist
8
Facebook Is Eating the World
Facebook Is Eating the World
8
#AskGaryVee
#AskGaryVee
8
Disruptive Marketing
Disruptive Marketing
9

Related Channels

Comment on this summary