Leslie Koch, a marketer and former CEO of the Fund for Public Schools, is in charge of selling Governors Island to New Yorkers. She espouses the importance of five basic marketing principles. Her intelligence and humor, coupled with down-to-earth practicality, reveal her passion for her job and her commitment to effective marketing. If you would like a clear, useful introduction to marketing, getAbstract recommends this video.
In this summary, you will learn
- What Leslie Koch, president of Governors Island, considers the five tenets of sound marketing;
- Why you need to listen, know your product and construct a clear strategy; and
- Why you should align your strategy with everything you and your employees do.
About the Speaker
Leslie Koch is president of the Governors Island Preservation and Education Corporation (GIPEC).
Comment on this summary
Customers who read this summary also read
ILR Press, 2017
Bloomberg Businessweek , 2018
E.J. Dionne Jr.
Simon & Schuster, 2016
Wharton Digital Press, 2016