Rock stars have fans who wait overnight in the freezing cold to see them perform. These loyal customers praise their favorite musicians to others and build websites devoted to their music. Brands rightly envy that devotion. What do rock stars know that most marketers don’t? They know their fans are the soul of their enterprise, and they love and appreciate them. Rock stars know intuitively how to interact with their fans because they are fans, too. Mack Collier offers simple, game-changing advice on developing your most loyal customers. getAbstract recommends his ideas to marketers who want to build “rock-star” brands and convert customers into devoted fans.
In this summary, you will learn
- Why rock stars have fans but brands have only customers,
- How “rock star brands” cultivate diehard fans, and
- How to structure programs that will bring you closer to your customers and reward your fans.
About the Author
Mack Collier is a social media expert and business consultant.
Get the key points from this book in 10 minutes.
For your company
We help you build a culture of continuous learning.
Comment on this summary
Customers who read this summary also read
Wolfgang Schaefer and J.P. Kuehlwein
Kogan Page, 2015
Career Press, 2016