Companies need to win their customers’ trust and confidence to become the first provider that buyers consider – their “top of mind” choice. Helping your clients altruistically can boost your firm into this high-priority position. Marketing executive John Hall explains how to use the content you produce as an avenue for earning customer trust. Hall distills his advice into a “simple formula” affirming that “trust” plus “consistency” leads to “opportunity.” getAbstract believes novice and veteran marketers can benefit from this clear, sensible message about communications, content and confidence. You want to be able to call your customers and hear them say, “I was just thinking of you.”
In this summary, you will learn
- Why you want to stay “top on mind” in your customers’ thinking,
- How to achieve this status by helping them altruistically, and
- How to use your content to help your clients and win their loyalty and awareness.
About the Author
John Hall is co-founder and CEO of Influence & Co., which Inc.com named as its “number one” content marketing company.
Get the key points from this book in 10 minutes.
For your company
We help you build a culture of continuous learning.
Comment on this summary
Customers who read this summary also read
Kogan Page, 2015
Philip Kotler et al.