Summary of Trade-Off

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Trade-Off book summary
Start getting smarter:
or see our plans

Rating

8 Overall

7 Applicability

9 Innovation

7 Style

Recommendation

Technology journalist Kevin Maney coined the term “fidelity swap” to describe the choice consumers make between “convenience” and “fidelity,” which is the quality of the experience that a product or service provides. People make such trade-offs many times every day. To illustrate, consider whether you would rather watch the Yankees play live at Yankee Stadium or see the game from the comfort of your home? Would you rather enjoy the experience of browsing the aisles of your local bookstore or have the convenience of ordering books online? Products or services that lie on either extreme of the fidelity versus convenience continuum are most successful, while those that offer neither high quality nor extreme ease of use fall into the “fidelity belly,” where they are doomed to mediocrity unless they can swim out. In his engaging book, Maney expertly uses numerous colorful case studies to explain the fidelity swap paradigm and lucidly demonstrates how to adopt it as a corporate strategy. getAbstract recommends his work to businesspeople contemplating issues of price versus prestige, availability versus exclusivity, and what works in the market, what doesn’t and why.

In this summary, you will learn

  • How the “fidelity swap” – the trade-off between a product’s convenience and the quality of the experience it offers – works;
  • Why products or services that are either high fidelity or high convenience perform best and
  • How to view business successes, failures and opportunities through the lens of the fidelity swap.
 

About the Author

Kevin Maney is the author of two books and a contributor to Fortune, The Atlantic and Wired magazines. He was the technology writer for USA Today for 20 years.

 

Summary

The Hollywood Conundrum
When director James Cameron and his creative team released the 3-D film Avatar, it became a giant hit. Moviemakers immediately lined up to produce more 3-D features. Why? Theater attendance has been falling for the past several years as people have faced...

Get the key points from this book in 10 minutes.

For you

Find the right subscription plan for you.

For your company

We help you build a culture of continuous learning.

 or log in

Comment on this summary

More on this topic

By the same author

Customers who read this summary also read

More by category