Summary of Trillion-Dollar Moms

Marketing to a New Generation of Mothers

Kaplan Publishing, more...

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Trillion-Dollar Moms book summary
To tap into mothers` lucrative budgets, appeal to the roles moms play at home, on the playground and in the boardroom.


9 Overall

8 Applicability

9 Innovation

8 Style


If men are from Mars, mothers are from Venus and advertisers are from another galaxy altogether. Fortunately, authors Maria T. Bailey and Bonnie W. Ulman have a hot ticket for corporations that hope to rocket to the new frontiers of mother-focused sales. Backed by credible marketing data, real-life case studies and their own experiences as mothers in the world of marketing, Bailey and Ulman decipher the consumer motivations of modern moms and New Age grandmothers. They include excellent examples of successful corporate strategies and of some misdirected advertising campaigns as well, plus easy-to-understand charts, sidebars and graphics. This makes the book repetitious in parts, but still strong. warmly recommends it to marketing, public relations, advertising and business development professionals.

In this summary, you will learn

  • What words and images work in the lucrative mom market
  • Why marketers must recognize that moms fill several roles
  • How to use different marketing and delivery channels to reach mothers
  • Why you should view your products, services and marketing through the eyes of busy, multitasking women


Finding the Target
Don’t just think outside of the box. You’ll need a new box to be sure your product reaches the modern mom. Too many businesses waste valuable time and effort with worn-out products and promotions. Others mistakenly completely overlook moms, the largest consumer group...
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About the Authors

Maria T. Bailey is the CEO of a marketing firm that serves major retail and entertainment clients. She hosts the national Mom Talk Radio show and runs BlueSuitMom, a magazine and Web site for women executives. Bonnie W. Ulman heads an Atlanta consumer research and communications company.

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