Summary of Trillion-Dollar Moms
Marketing to a New Generation of Mothers
Dearborn Trade Publishing
To tap into mothers` lucrative budgets, appeal to the roles moms play at home, on the playground and in the boardroom.
If men are from Mars, mothers are from Venus and advertisers are from another galaxy altogether. Fortunately, authors Maria T. Bailey and Bonnie W. Ulman have a hot ticket for corporations that hope to rocket to the new frontiers of mother-focused sales. Backed by credible marketing data, real-life case studies and their own experiences as mothers in the world of marketing, Bailey and Ulman decipher the consumer motivations of modern moms and New Age grandmothers. They include excellent examples of successful corporate strategies and of some misdirected advertising campaigns as well, plus easy-to-understand charts, sidebars and graphics. This makes the book repetitious in parts, but still strong. getAbstract.com warmly recommends it to marketing, public relations, advertising and business development professionals.
In this summary, you will learn
- What words and images work in the lucrative mom market;
- Why marketers must recognize that moms fill several roles;
- How to use different marketing and delivery channels to reach mothers; and
- Why you should view your products, services and marketing through the eyes of busy, multitasking women.
About the Authors
Maria T. Bailey is the CEO of a marketing firm that serves major retail and entertainment clients. She hosts the national Mom Talk Radio show and runs BlueSuitMom, a magazine and Web site for women executives. Bonnie W. Ulman heads an Atlanta consumer research and communications company.
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