Comm’s book will alert you to the real business possibilities of Twitter. He guides new and intermediate Twitter users through the whole process of using Twitter productively, from creating a profile to building a following to measuring your success. He also explains how to get business results on Twitter and how to measure those results. While Comm covers the basics for beginners, even experienced users will discover tidbits that will improve how they tweet. getAbstract needs more than 140 characters to recommend Comm’s book, which gives corporate communicators, brand managers and individuals the information they need to do Twitter right.
In this summary, you will learn
- What Twitter is;
- How to use it; and
- How to apply Twitter’s specific capabilities to boost your business or personal brand.
About the Authors
Joel Comm, the author of The AdSense Code and Click Here to Order, speaks and writes often about Internet marketing and making money online. His business partner Ken Burge is president of InfoMedia, Inc.
Comment on this summary
7 years agoI have been using Twitter some years now. One of the problems I have found is that people tweet quite uninteresting things about their life and day. That doesn't add value to me. And after you follow a lot of people, the amount messages just gets so high that it is impossible to know what is going on. But on really good use of Twitter has been connecting it with my Facebook and LinkedIn accounts so that all the tweets are published in them also. That saves some time. But anyway, about this abstract... It is good to read even for experienced Twitter user. For new users it gives really good hints and even for experienced user there is always something to improve on. I recommend reading this.
6 years agoCompletely agree with Janne, I feel like a mess. If Twitter could organize the informations to show only the more valuable information to your user, it could be more useful.
Contained in Knowledge Pack:
Knowledge PackA bird's eye view on the company.
Customers who read this summary also read
Benjamin Elgin and Peter Robison
Philip N. Howard and Bence Kollanyi
Cornell UP, 2016