Summary of Unlabel
Selling You Without Selling Out
From UNLABEL by Marc Eckō. Copyright © 2013 by Marc Eckō. Reprinted by permission of Touchstone, a division of Simon & Schuster, Inc.
Branding lessons from Marc Eckō, the creative force behind the multimillion-dollar Eckō fashion brand.
Marc Eckō shares an unfiltered narrative of his successes and failures as he built a multimillion-dollar, worldwide brand. He dreamed big, achieved a lot, fell hard, learned well and wears his battle scars proudly. Eckō also details his brand development process, “The Authenticity Formula.” With appreciation for this book’s creative, thoughtful design and illustrations, getAbstract recommends Eckō’s business saga as much for its autobiographical elements as for its practical advice.
In this summary, you will learn
- What the “Authenticity Formula” teaches about branding,
- How entrepreneur Marc Eckō created and built his brand, and
- How you can apply his hard-learned lessons to your brand.
Comment on this summary
3 years agoI was fortunate to meet Mark Ecko while teaching an youth entrepreneurship camp at Colombia University's back in the summer of 1990. Immediately I knew he had what it takes! Great read, to the point and very accurate.
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