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Rating

8 Overall

8 Applicability

7 Innovation

9 Style


Recommendation

Marc Eckō shares an unfiltered narrative of his successes and failures as he built a multimillion-dollar, worldwide brand. He dreamed big, achieved a lot, fell hard, learned well and wears his battle scars proudly. Eckō also details his brand development process, “The Authenticity Formula.” With appreciation for this book’s creative, thoughtful design and illustrations, getAbstract recommends Eckō’s business saga as much for its autobiographical elements as for its practical advice.

In this summary, you will learn

  • What the “Authenticity Formula” teaches about branding,
  • How entrepreneur Marc Eckō created and built his brand, and
  • How you can apply his hard-learned lessons to your brand.
 

About the Author

Marc Eckō is the creator and founder of Eckō Unlimited, as well as the founder and chairman of Complex Media. He is an American fashion designer, artist, speaker and mentor.

 

Summary

“The Authenticity Formula”
Authentic brands are organic, evolving entities, whether you’re discussing your personal brand or multiproduct corporate brands. No matter what you sell, an authentic brand serves as your compass, providing clear direction amid the economic downturns, creative...

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    Juan Casimiro 5 years ago
    I was fortunate to meet Mark Ecko while teaching an youth entrepreneurship camp at Colombia University's back in the summer of 1990. Immediately I knew he had what it takes! Great read, to the point and very accurate.