Summary of UnMarketing

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UnMarketing book summary
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Rating

7 Overall

8 Applicability

6 Innovation

7 Style

Recommendation

Traditional marketing strategies have lost steam as social networking and other tools provide companies with more options for engaging directly with potential and current customers. The “UnMarketing” way encourages connecting, listening and engaging. Scott Stratton delivers his unmarketing advice in a series of vignettes written in a personable, humorous style. Though the author breaks little new ground here, getAbstract recommends his entertaining stories, examples and how-tos. They perfectly illustrate how to stop marketing and start unmarketing to make friends, attract new business and retain current customers.

In this summary, you will learn

  • How to use social media and the Internet to further your business and
  • How to “UnMarket” to build relationships with prospects and customers.
 

About the Author

Scott Stratten, president of UnMarketing.com, is a consultant whose clients’ videos have garnered more than 60 millions views online.

 

Summary

Create Customer Relationships with “UnMarketing”
Relationships build businesses. Unmarketing discards cold calling and other traditional techniques and embraces a method based on connecting and engaging. Unmarketing lets you gain trust and eventually turn prospects into customers.
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