David Avrin, who introduces himself as the “Visibility Coach,” usefully explains which marketing plans and activities work best and which to avoid. He offers meaty information – especially for novices, but he can be repetitious, and his notion that you can create quality copy for an ad or brochure in an hour is unrealistic. However, he offers a sound overview of workable marketing ideas and recommendations, like this basic reminder: “The best way to potentially out-market your competitors is to create products and services that are more marketable.” getAbstract suggests his manual to businesspeople who are either new to marketing or who seek a handy review of the basics.
In this summary, you will learn
- Why your company must be better than its rivals,
- How to honor your brand promise,
- Why you must regularly reinvent your business and marketing, and
- Why you should promote your business constantly and never approach marketing casually.
About the Author
David Avrin, an author, consultant and business speaker, is president of The Visibility Coach, an international business coaching organization.