Summary of Visibility Marketing

The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand and Win New Business

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Visibility Marketing book summary
Your competitors must be good to thrive in today’s marketplace. You must be special to beat them.

Rating

7 Overall

9 Applicability

6 Innovation

6 Style

Recommendation

David Avrin, who introduces himself as the “Visibility Coach,” usefully explains which marketing plans and activities work best and which to avoid. He offers meaty information – especially for novices, but he can be repetitious, and his notion that you can create quality copy for an ad or brochure in an hour is unrealistic. However, he offers a sound overview of workable marketing ideas and recommendations, like this basic reminder: “The best way to potentially out-market your competitors is to create products and services that are more marketable.” getAbstract suggests his manual to businesspeople who are either new to marketing or who seek a handy review of the basics.

In this summary, you will learn

  • Why your company must be better than its rivals
  • How to honor your brand promise
  • Why you must regularly reinvent your business and marketing
  • Why you should promote your business constantly and never approach marketing casually
 

Summary

Your Company Must Be Special
The department store Nordstrom is well-known for excellent customer service. Service is the attribute that makes Nordstrom special to its customers. The chain’s corporate policies consistently support its customer service mission. It authorizes front-line sales...
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About the Author

David Avrin, an author, consultant and business speaker, is president of The Visibility Coach, an international business coaching organization.


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