Preempting, identifying and deciphering user needs can be arduous. Happily, customers frequently communicate their needs via their interactions with products and services. Designer Tom Hulme cleverly explains how to recognize and interpret these messages, which aren’t overly cryptic, and once you learn how to spot them, you will notice them everywhere. Though Hulme procures most of his examples from the field of town planning, getAbstract believes designers of all ilks can derive important lessons from his pithy thesis.
In this summary, you will learn
- How “desire paths” form,
- How they communicate your customers’ needs, and
- How to identify and leverage desire paths in a changing world.
About the Speaker
Designer Tom Hulme is a partner at GV, the venture capital arm of Alphabet. He also works as a design adviser.
Get the key points from this video in 10 minutes.
For your company
We help you build a culture of continuous learning.
Comment on this summary
2 years agoAs the procedures and needs are changing very quickly we need dynamic tools with a high flexibility level to don't loose the already done job because of the continuous changes.
Customers who read this summary also read
Patrick Van Der Pijl et al.
Barry M. Katz
MIT Press, 2015
UX Booth, 2016
Jake Knapp and John Zeratsky
Talks at Google, 2016