Summary of What Can We Learn from Shortcuts?

Looking for the video?
We have the summary! Get the key insights in just 5 minutes.

What Can We Learn from Shortcuts? summary
Start getting smarter:
or see our plans

Rating

7 Overall

8 Applicability

7 Innovation

7 Style


Recommendation

Preempting, identifying and deciphering user needs can be arduous. Happily, customers frequently communicate their needs via their interactions with products and services. Designer Tom Hulme cleverly explains how to recognize and interpret these messages, which aren’t overly cryptic, and once you learn how to spot them, you will notice them everywhere. Though Hulme procures most of his examples from the field of town planning, getAbstract believes designers of all ilks can derive important lessons from his pithy thesis.

In this summary, you will learn

  • How “desire paths” form,
  • How they communicate your customers’ needs, and
  • How to identify and leverage desire paths in a changing world.
 

About the Speaker

Designer Tom Hulme is a partner at GV, the venture capital arm of Alphabet. He also works as a design adviser.

 

Summary

Designers often are unable to gauge the efficacy of their ideas until they can observe users interacting with their concepts in the real world. Highbury Fields, a parkland in North London, offers a fitting example. This pretty green area is lined on all sides by historic Georgian buildings. But a muddy...

More on this topic

Customers who read this summary also read

Work Imitates Life
Work Imitates Life
8
Disrupting Disability
Disrupting Disability
8
The Smartest Places on Earth
The Smartest Places on Earth
8
The Camino Way
The Camino Way
8
How to Lead a Quest
How to Lead a Quest
9
The Great Brain Race
The Great Brain Race
8

Related Channels

Comment on this summary

  • Avatar
  • Avatar
    Jonatan Martinez Perez 2 years ago
    As the procedures and needs are changing very quickly we need dynamic tools with a high flexibility level to don't loose the already done job because of the continuous changes.